Which technologies are retailers adopting to meet consumer demand in-store

PDF icon Download
White Paper

The adoption of in-store mobility technologies across Western Europe, whether first time or not, is still in its infancy, given the investment percentage range (i.e., between 10% and 40% in the figure). From extensive IDC Retail Insights research and analysis, however, the retail opportunities derived from personalized digital experiences will support improved up-selling, cross-selling, and conversion rates per store.

% of retail companies investing in a technology solution for the first time % of retail companies investing that have already adopted a technology solution 40%35%30%25%20%15%10% 10% 15% 20% 25% 30% 35% 40% 40%35%30%25%20%15%10% Payment / Tender Customer analytics Retail-specific store mobile devices Self-scanning systems Retail mobile aplications for customers Internet-of-Things Merchandise management Order management Customer loyalty / Offer management Customer Experience Technologies Business ProcessTechnologies click to show only:

The figure highlights the current investment by retailers in the numerous core technologies that comprise an in-store mobility capability. The technologies that directly engage customers, whether utilized by a sales assistant or not, are highlighted in pink and the business process related technologies are highlighted in green.