IDC Opinion

written by:

Spencer Izard

Head of Europe IDC Retail Insights
1

Unified digital customer experiences, across online and physical stores, are quickly becoming as important a purchasing factor for consumers as the established tenants of brand, product, and price.

2

Retailers must establish an in-store mobility strategy now because the mind-set of consumers in terms of their use of mobile technologies typically outpaces a retailer's technology investment point of comfort and implementation speed.

3

In-store mobility solutions on their own are not a business differentiator, but it is their contextual application against consumers' retail journeys which unlocks new opportunities to optimize operational costs and increase revenue per-store.

4

In-store mobility technologies will provide physical stores with the level of consumer insights that has been core to the growth of online stores outpacing physical stores.

5

Seek vendors that have strong solutions that when partnered together provide the platform needed to meet this consumer-driven evolution of in-store retailing now and going forward.

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