How Consumer Behavior is Evolving

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Most retailers are clearly in an exploration phase in regards to investing in, and deploying, in-store mobility technologies, but while retailer adoption is nascent the expectation of customers to receive digital personalized experiences in-store is maturing rapidly.

72% of European consumer use their mobile device to look for product information in-store 53% of European consumers still rely on sales assistants as their primary information source in-store

To this end the next business differentiating "retail battleground" is enabling the physical store to provide consumers with the same personalized customer experience, at scale, as online stores by using mobility technologies to unify customer touchpoints and provide one-on-one interactions.